For most companies, personal selling may be one of there most effective ways of selling goods and services. Unlike advertising and sales promotions, which sells indirectly, in personal selling, a sales person is always there to satisfy you as the customer and provide explanations and answer your questions.
As mentioned in my previous blog post (Marketing channel and Retailing), Apple teaches its employees not to sell but rather to help solve customer's problems, therefore they work on building relationships between there customers instead of following up on a sale, which from my experience I can say that is true. Not only does it increases there chances of selling a product but it also increases there chances of gaining a customers loyalty. Also, in every Apple store, you have sections of products neatly scattered all the over the store. This allows customers to try out the the different types of products and learn more about a product they are unfamiliar with, and because employees are always around helping out, they are your main source for information on the product you are looking for
For example, lets say theirs a customer who's interested in buying a Mac computer but is undecided between the different types of Mac, such as the Macbook Pro, Macbook Air, and the iMac, the employee assisting that customer would have to gather information from them, such as there interests, hobbies, and daily life which is done through a comforting conversation. Once that is done, the employee therefore leans the customer to a Mac that would work for them based on the information that was gathered.
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