Product Concepts

Apple inc. is a global brand that is known for there innovative products. It's products and logo can be easily recognized and identified by its customers and consumers who have shopped within the markets, that apple has marketed in

From when Apple first started out, its products where considered as specialty products, but today there considered more as shopping products because they can be compared to other brands who offer similar products, such as Samsung and Google, and so the consumer would have to decide upon himself , on which brand he will choose for that product.

Today, Apple has a variety of products and products lines that have been modified throughout its years of existence. There concept for each individual product they have ever created is simplicity, in which the hardware and operational system of the product are two important factors.

For instance, from its earliest years, Apple has always made it products to look simple, with similar color schemes as shown in the photo below. 

Even though Apple re-modifies and improves each of there older products for there newer products, they still manage to maintain the product's simplistic look and use.