Social Media and Marketing

Most companies today use social media which, is any tool or service that uses the Internet to facilitate conversations, to market their products or services.

Surprisingly, Apple, the world's biggest tech company, is not a fan of social media. But, it has integrated social apps such as Facebook and Twitter into it's mobile and Mac Operating systems. Also, Apple has no official accounts, instead it has active accounts on Twitter and Facebook for it's sub-brands like the App Store, iTunes, and iBooks.

With Apple, not being involved in social media, the company still manages to market there products, not by the company itself but by its fans or loyal customers, who discuss about Apple's new products through blogs and Twitter.

Also, because Apple believes it should remain isolated from social media, it forbids its own employees to discuss about the company or post comments/tweets that is company-related.

Even without social media, Apple is still ranked as the #1 Best Global Brand in the World as of 2013.