Last year, Coca-cola was the #1 Best Global Brand in the world. Today, Coca-cola places in third with Google in second and Apple at first. The way they determined this was by financial performance of there products and services, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price in which Apple fulfills all three. But Apple wasn't always globally known in markets. Apple first hit the charts in 2000, with the release of the iPod which really put Apple in Worldwide markets for personal electronics devices. The iPod, which replaced CD players or any type of audio playing device at the time, is a personal music player that is capable of storing hundreds of CD's. Unlike it's release of its first personal computer, the Macintosh, Apple decided to take this product and make it known, rather than keeping it to itself and it did. Apple later launched the iTunes Music store in 2003 in the U.S, and 2004 in Europe and with those two product and service Apple started expanding. Also, another way they started becoming global is when they started manufacturing its products in Chine due to lower costs and because most of the products needed for manufacturing were made in china. Because of this, Apple gained access to China's Markets, in which China has the biggest population in the world and a very strong and stable economy then from there they started spreading there products.
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